6th General Assembly & Conference

Date: June 26th to the 29th 2008
Place: Geneva Switzerland
Organizers: Les Artisanes de la Vigne et du Vin
Programme: Download (20KB Acrobat PDF File)
Registration: Please contact
contact@damesdehautecour.ch, damesdehautecour@bluewin.ch

Conference Topic : "Women as Wine Buyers & Consumers around the world"

Following the initiative of the association Greek Women in Wine, the International Associated Women in Wine have decided to do the same research project as the Greek members and present the finding in the following meeting in Switzerland.

The aims of this research :

1. To discover the wine information that is relevant to women and theirs daily lives
   
2. To understand the female wine consumer & buyer
   
3. To obtain a better insight as to things and events that can be done by the IAWW for the woman consumer and buyer
   
4. To correlate the similarities and differences between countries.
   
5. To give exposure to the IAWW
   
6. Establish a marketing strategy as a sector / winery / association
   
   • create a marketing tool for each country’s wine associations as well as individual wineries that want to approach women as a niche market
     
   • Build a Campaign that will empower the female wine consumers through information / communication

For further information of the General Assembly as well as topic please contact us at